What was once a modeling competition to find the new Face of ICONIC BEAUTY has completely undergone a makeover from the inside, out to no longer be catered towards aspiring models, but to provide women of all shapes, sizes and colors the opportunity to live their dreams. This 2-3 day event will take place in Los Angeles on Saturday, May 20, 2017 and Sunday, May 21, 2017. (VIP Ticket Holders ONLY will have one full, extra special day with ICONIC BEAUTY on Friday, May 19, 2017.)
Our mission is to inspire, empower and transform women into who and what they want to become through mentorship and personal development.
Inspire: We are that encouraging power to make our Beauties want to jump out of bed each morning, striving to be better than they were the day before.
Empower: We uplift and motivate our Beauties because a woman with purpose is an unstoppable force.
Transform: We are confident that our Beauties will see the world in a new light after their experience with us. Our Beauties find themselves to be armed with the newfound knowledge that the world is at her finger tips and anything is possible.
Our vision is to change the way women view themselves and treat each other by bringing a whole new meaning to beauty, style, and philanthropy.
Beauty: An Iconic Beauty is a timeless classic with a heart of gold because anyone can be pretty with a little make up and a great hairstylist. She is the total package from the inside, out.
Style: An Iconic Beauty will light up the room with her smile and presence, regardless of her size because style is not measured by the number on a scale or by a ruler- its in the way she carries herself.
Philanthropy: An Iconic Beauty wears her heart on her sleeve and loves giving back to those in need.
We turn dreams into goals to make them REAL by providing the tools, resources and motivation because there is so much Beauty in being the author of your own story.
Tools: Our Iconic Beauties have been mentored by Bryiana Dyrdek since they signed with the company in July 2015. During this reign, these Beauties have learned how to model, brand themselves, and set and achieve personal and professional goals through the monthly homework assignments that Bryiana has required her Beauties to complete.
Resources: Our Iconic Beauties have had endless opportunities to network with industry professionals and personally develop themselves, which has allowed them to truly live their dream.
Motivation: One of the best things about being an Iconic Beauty is having this sisterhood of like-minded women supporting you and backing you up on your dreams. We motivate each other every single day to chase after our dreams and to be unstoppable… We can’t wait to cheer you on too!
Never settle. Be my own first choice. Follow my passion. Never regret a decision I once made in pursuing my own happiness. Do things that set my soul on fire. Never give up. Dream big in my sleep and even bigger when I’m awake. Keep my values front and center.
See the world as it isn’t. Allow possibility to feed my soul. Expect the best. Remember that my self-worth is not based on what I look like, how much I weigh or anything else that has nothing to do with who I am as a person. Inspire, empower, uplift and motivate others. Help people. Make my own path. Ignore the doubters, even when they’re in my own head.
Be my own hero. Have real goals, write them down and accomplish them. Be proud of who I am and who I am becoming. Set and celebrate milestones. Understand that it actually takes years of hard work, dedication and believing to become an “overnight” success. Be nicer than is needed. Break the rules and ignore limits. Do more than is expected. Believe in magic. Let kindness rule. Wield my power for good. Create my own path. Believe in the Beauty of my own dreams. Endure the sting of failure until I am able to break society’s limits.
Build, create and achieve the impossible. Own the room. Never let fear stop me. Be unapologetically me. Be my own kind of beautiful. Radiate. Not dwell on past mistakes. Always give 110% in everything I do. (It’s the extra 10% that people remember) Embrace change. Believe in new days, fresh starts and do overs. Build my days around what is important to me.
Believe in myself. Make a statement, every day. Try new things. Take risks. Face my fears. Celebrate random acts of magnificence. Start each day with goals. Be the change I wish to see in the world. Empower. Inspire. Transform. Aid in changing the way women view themselves and treat each other. Always be an Iconic Beauty.
The only way the world will know what gifts I have to share, is if I share my gifts with the world. You have to put something out there to get something back. Without action, I can’t go anywhere. I am the only one who can create my dream life. I don’t want an average life. If it’s meant to be, it’s up to me! I choose to break the mold. Everything I have ever done has brought me to this point. I believe the life I want is mine to create. I am me and I will change the world. I have what it takes to succeed in anything I put my mind to. This is what I was meant to do. I choose freedom. I am my own best investment. Winners never quit and quitters never win. I will win. I have to win.
From the moment you walk through the door into the 2017 ICONIC BEAUTY LOOK GOOD, FEEL GOOD, DO GOOD EVENT, our goal is for you to experience your first real “I MADE IT!” moment. That feeling will follow you throughout the course of this 2-3 day life changing event and if you allow it, all throughout the rest of your life. After we give you a taste of what it’s like to really Live Your Dream at this event, our goal for you to be so infatuated with the feeling of having your dream come true, that you jump out of bed every single morning, fighting to transform your Ultimate Dream into your reality.
This is the part where we put the BEAUTY in ICONIC BEAUTY!
With some of ICONIC BEAUTY’s favorite photographers
Strut your stuff up and down the ICONIC BEAUTY runway during our 2017 Fashion Show then enjoy cocktails, hors d’oeuvres, networking and lots of fun and good times at the Official ICONIC BEAUTY After Party.
Naturally, when you Look Good, you Feel Good. But at ICONIC BEAUTY, we’re taking that Feel Good to a whole different level so you feel your BEST.
Bryiana will host an opening orientation to share more about herself, her story, and Iconic Beauty. Then open up a panel discussion with reigning ICONIC BEAUTY Models to introduce you to them, their stories and their successes.
Everyone will breakout into smaller, more intimate groups where the reigning ICONIC BEAUTY Models will act as “Team Leaders”. During these sessions, you’ll learn how to personally develop yourself, participate in hands on activities, bonding, mentorship and Q&A’s.
ICONIC BEAUTY is huge on philanthropy!
The entire event will be centered around not only living your own dreams, having a more developed sense of gratitude for all your blessings, but will also focus on charitable giving.
Iconic Beauty will be granting the wish of a young lady wishing to be a model at our 2017 Look Good, Feel Good, Do Good Event.
We will be donating 25% of our Fashion Show ticket sales to the Make-A-Wish Foundation.
Sickle Cell Anemia
I wish to be a model
"After having my wish granted, I gained the hope and strength that I so desperately needed to fight and win my battle against Severe Aplastic Anemia. So Make-A-Wish is very special to me and that's why I chose to partner with them as Iconic Beauty's main "Do Good" for our 2017 event."
- Bryiana Dyrdek, President of Iconic Beauty
PLEASE NOTE: To ensure the privacy and safety of all attendees, the exact details, schedule and location will be disclosed to fully paid entrants ONLY 90 days before the first day of the event.
is specifically designed for Beauties who are really ready to live their dreams!
I can honestly say ICONIC BEAUTY has changed my life. Bryiana is amazing. She makes sure we are prepared for anything that’s to come. Being part of ICONIC BEAUTY made me love myself. People have always told me that I couldn’t be a model because my body type was different or I wasn’t skinny enough. ICONIC BEAUTY let me be myself and it didn’t matter about my size or how I looked. The girls are amazing we are all different but yet so alike, I’m able to call those girls family. I am very shy but those girls always find a way to make me comfortable enough to express myself and make me laugh. Its always a good time when we’re all get together and it never fails that we all talk about our goals and how to help each other grow in different ways. I am the most thankful for Bryiana. She is very inspirational, she has changed the way I think, she has a beautiful soul, she is always helping us better our selves and she makes sure she does whatever it takes to help us reach our goals.”
ICONIC BEAUTY has been life changing for me. I have never met a group of such like-minded and hardworking girls, we have created a sisterhood. Having a support group that has similar goals in mind and will help push you to get to your dreams is one of best things that has happened for me. We have grown so much closer over the past year. Bryiana wants one thing for every one of the girls and that’s to make sure their dreams come true. She keeps us on our toes by giving us new tasks every month to get us one step closer to where we want to be. She is the most giving and kind person I know and I’m lucky to have her as a friend. ICONIC BEAUTY isn’t just a group of girls who model, its a movement. We are breaking the mold of what people think models should be. We aren’t all 5’11 and size zeros. We are a group of real girls going after our dreams.”
Becoming an ICONIC BEAUTY was the first time in my life that I felt acknowledged as having potential in the modeling world. I have had so many life-changing, moving, eye-opening moments since then. I now know my dream is not outlandish thanks to Bryiana looking me straight in the eyes and telling me I could totally do it and I was not as far from it as I thought. Bryiana and her company have created something refreshing, sincere and effective. I believe ICONIC BEAUTY will not only change the industry positively but the lives of so many women who are looking for, like I was, an avenue, platform or opportunity to be supported, given the tools to accomplish their dreams, and to experience their unique “I made it” moment. This is what this company does so well- it inspires, empowers, supports, uplifts and gives women the keys for success they need to make their Ultimate Dreams come true. If you are willing to work for and towards your hopes and dreams, ICONIC BEAUTY will support your efforts every step of the way. This is not just a company it is a movement. I can say first-hand ICONIC BEAUTY has helped me recognize my potential and turn my dreams into plans. The progress I’ve made is because of that combined with culture, accountability, tools and support the company has helped create and given to me.”
Until then… Stay ICONIC, BEAUTY!